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Setting the scene

The importance of setting the scene is clear when trying to sell an experience, and it can be easily achieved through simple visual storytelling. The scene establishes the foundation of the story or vision that you want your audience to experience and creates the world in which the story takes place, whether you heavily rely on their imagination or not. By using simple visuals, you can create a mood and atmosphere that immerses the audience in the story, leaving them wanting more and eager to be part of it.

it's a coordinated effort

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